Services
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• Establishing messaging consistency across all company materials;
• Sharpening the communication of the brand and the company mission;
• Managing complex contact lists to capitalize upon and maximize company reach;
• Writing press releases;
• Creating media kits;
• Producing simple videos/interviews;
• Creating and updating presentations;
• Performing stakeholder analysis and management. -
• Strategic fundraising and charity engagement;
• Sponsorship management;
• Social media channel management (LinkedIn, Facebook, Instagram, etc.);
• Podcast planning, recording, and production;
• Webinar planning, promotion, hosting, and follow-up;
• Website refinement and management;
• Blog writing and management. -
• Evaluating and orienting existing partnerships;
• Creating partnership strategy and executing on it;
• Finding new partnership opportunities;
• Managing partnerships (improving communication, creating strategic occasions for collaboration);
• Creating educational and promotional materials for partners;
• Building multi-channel communications packages for partners. -
• Finding events and conferences (by industry and geography) to attend;
• Thought leadership (pitching leadership/experts to speak at events);
• Preparing print materials for in-person engagements and digital materials for virtual engagements;
• Event planning, execution, and follow-up.
What matters
Integrity. I take great pride in my work. I guarantee that my clients experience real value through what I deliver and that I will always be honest about what I’m really good at and what I don’t know how to do. I’m quick to problem-solve when something isn’t working and I’m more than happy to bring in experts from my network or yours to help deliver exactly what you need.
Passion. I am passionate about working with great businesses and with great people. I love seeing ideas come to life and helping to fuel brand strength, partnerships, connections, and sales. I can promise you that I will bring enthusiasm, creativity, attention to detail, and strategic thinking to every undertaking.
Growth. My ultimate goal is to help enable your business success. That means always thinking about how a deliverable or initiative positively affects your growth outlook. It also means constantly pursuing my own professional growth and finding the next thing I need to learn about so I can deliver maximum value.
Education
Professional Courses — CSE Sustainability (ESG) Practitioner Program (2021), Digital Marketing Bootcamp (in progress)
Master’s Degree — MA in Advanced Migration Studies, University of Copenhagen (2020)
Bachelor’s Degree — BA (Double Major) in English Literature and History, University of Victoria (2017)